Conclusion: the different influence of the concept of time a successful cross-cultural communication, people have different attitudes towards time and different social behaviors corresponding often hinder effective communication. To some extent, the time reflects the psychological tendency of people, how to adjust their mentality, to achieve effective communication is very important. The cross cultural communication to a successful communication the mutual understanding of each other on the time and the cultural orientation of the attitude of the time, flexible and negotiation in the process of cross-cultural communication in middle school, so as to reduce the cross cultural pragmatic due to the time difference between the concept of error to individuals, companies and even nations bring unnecessary losses.
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