Ecnomic Function
By making people aware of products, services, and ideas, advertising promotes sales and thereby commerce as well. As a buyer's guide, it provides consumers with news of new products or prices, and it gives industrial buyers important information about new equipment and technology. By informing many people at once about available products and services, advertising greatly reduces the cost of distribution and eases the task of personal selling. This leads to lower costs and higher profits, which can be invested in more capital equipment and jobs.
The freedom to advertise enables competitors to enter the marketplace. This encourages the improvement of existing products and the development of new, improved models. These actions translate into increased productivity, higher quality, and the disappearance of products that don’t measure up. Thus as advertising invites people to try new products, it accelerates the success of good products and the failure of unacceptable products.
不要翻译器的 谢谢~~~~